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Central Bedfordshire – Doing the Business

Posted on: 25th Mar 2014

Central Bedfordshire Council approached Eureka Youth to help them address the huge national and local issue of unemployment in young people in their area.  The 3 month, part time course was designed to help unemployed young people become economically self-sufficient.

The programme used innovative teaching methods such as fun teamwork sessions to discuss and improve employability skills such as interview techniques and CV support, self-presentation and self-belief. It also introduced highly practical sales and customer service skills via the Institute of Sales and Marketing Management’s (ISMM) curriculum. It utilised gaming technology (PSPs), in order to engage young people where traditional teaching methods may have failed before.


Eureka Youth CIC were delighted that all participants of this NEET programme in Houghton Regis passed their nationally recognised ISMM Level 1 Qualification.

Topics covered during included Sales, Consumer Behaviour, Understanding Marketing and Customer Services Skills, which the young people all felt prepared them well for a huge variety of different jobs as well as gave them more confidence in day-to-day life.

The outcome of the programme was that all of them have gone on to find work placements and are actively looking for full-time work or an apprenticeship, with Eureka’s on-going support. They all gained a Level 1 ISMM qualification and two have successfully enrolled in further education – and we are confident that every single one of them will be a success.

Cllr Mark Versallion, Executive Member for Children’s Services at Central Bedfordshire Council, said: “Central Bedfordshire Council is determined to engage with all children and young people, whether their strengths lie in academic or vocational pursuits. We commissioned Eureka to run the Youth’s Sales and Marketing programme and they have used interesting and innovative teaching methods to firstly raise participants’ self-esteem and ambitions, before teaching them some sound business practice.

I hope that this programme will provide them with the springboard to either get further qualifications or begin a career.”

80% out of the young people who started this programme feel positive about the future and in control of it!

The young people involved were very vocal about their experiences of the Eureka course:

 “I find myself applying things I have learned on the course in day-to-day life, without sometimes realising.” Curtis, 19
“I know that when I have my first interview, I will feel so much more confident and…able!” Anthony, 19
“I really try to make eye contact and listen to what people are saying more now. I feel in control of my life!” Kevin, 19
“Fun learning, new friends, qualifications – fab!” BILSIE PORTER, 20


At Eureka Youth, we firmly believe that – given a little creative time, space and above all nurturing support – young people can surpass even their own expectations. As Albert Einstein said:“Everyone is a genius. But if you judge a fish on its ability to climb a tree, it will live its whole life believing that it is stupid.”